The purpose of this Privacy Policy is to describe the types of information that we collect from you when you visit this website and sets out how we use and protect any personal information that you give us when you use this website.

We at Jaguar Land Rover (Sub Sahara Africa) Proprietary Limited (hereinafter “JLR SSA”) are committed to protecting your privacy and we only seek to obtain the bare minimum of information we need from you. We use this information only for the following purposes: 1. To help make your visit more enjoyable 2. To send you relevant information about products and services 3. To email you from time to time about promotions or products and services which we think may be of interest to you.

We will never pass your personal information to anyone else, except for any successors in title to our business, associated group companies, to suppliers that may process data on our behalf as part of providing a service to you – e.g. our dealerships, or where we are required to do so by law. JLR SSA will not request, collect, collate process or store your personal information if it is not necessary for the purpose for which it is collected as set out in this Privacy Policy or elsewhere on the website.

We will not sell your name, address, phone number, email address or other personal information about you or your vehicle, but we cannot be held responsible for the actions of any third party sites from which you may have linked or been directed to the JLR SSA website.


It is possible to view our website without providing any personal information. However, without completing an information form you will not be able to use certain functions of the website (book a test drive on, request a quote, configure a vehicle or book an experience online). The only details we need are simply your name, surname, phone number and email address. By completing and submitting the information form on the website, you are expressly permitting JLRSSA to collect, collate, process and use your personal information for the purpose it was provided, as well as to disclose it to our dealerships (as selected by you).


We may, on occasion, collect additional personal information from surveys and contests, which you will be under no obligation to fill in or return to us. The details you provide will enable us to provide information about our company to you and to contact you by email or text. We will only provide this when you indicate that you wish to receive further information from us on a regular basis. If you have allowed us to use your personal information for the purposes above, we may from time to time disclose this information to any company or organisation to which we pass the responsibility to handle email or other direct marketing communications on our behalf. Should this happen, we will take reasonable measures to make sure that any third party companies who handle your information comply with the relevant data protection legislation.

We also collect demographic and profile data on our website. This may be combined with other forms of information to permit us to bring together, in aggregate form, information about the people who use our website. Such information will enable us to understand, in general terms, user preferences in relation to the content of the website and the effectiveness of the advertising.

JLR SSA will not share or loan any identifiable information about you to any third party (except the Dealership you selected) without your express consent. We may share generalised information about site visitor patterns with partners or other parties in such a way that individual visitors can never be identified.

We like to hear your views to help us improve our service. From time to time we may contact you by email to ask your opinions. If you do not want to be contacted for this purpose, please let us know by sending us an email at contact particulars below.


Unfortunately, the transmission of information via the Internet is not completely secure and we cannot guarantee the security of data transmitted to or from our website. Once we receive your information, we will use strict procedures and security measures to protect your information and to prevent unauthorised access to it.

When we transfer your personal information to one of our official dealerships (as selected by you on the website), we will use a secure website for this purpose.


If you believe that any information we hold about you is incorrect or incomplete, you can contact us using the contact particulars below and request that we correct your information.


JLR SSA will protect your personal information strictly in accordance with the principles of the Electronic Communications and Transactions Act 2002 (as amended) (“the ECT Act”) as well as the Protection of Personal Information Act (2013) (“POPI”) (to the extent that the said legislation is in force in the Republic of South Africa).

JLR SSA is the “data controller” for purpose of the ECT Act as well as the “responsible person” for purposes of POPI.

JLR SSA will store your personal information in a secure hosting facility in the Republic of South Africa, but off-site from our corporate head office. JLR SSA will store your personal information only for the purpose for which it was collected as well as a record of any third party to whom the personal information was disclosed, the reason for disclosure and the date of the disclosure, for the duration that your information is used and for a period of 1 (one) year thereafter as required by Section 51(5) and (7) of the ECT Act. After the 1 (one) year period as aforesaid, JLR SSA will delete or destroy (as applicable) all your personal information that is stored that has become obsolete.

You may request details of personal information that we hold about you by requesting JLR SSA in writing to furnish you with such information. Our security procedures mean that we may request proof of identity in providing you with these details, dependent on the personal information that you request. We will notify you of this after we have received your request. If you wish to submit a written request as outlined above then please contact us using the contact particulars below. If all reasonable steps have been taken to find a record as requested and there are reasonable grounds for believing that the record is in JLR SSA’s possession, but cannot be found, or does not exist, the head of JLR SSA will by way of affirmation notify you that it is not possible to give access to that record.


You can email us at:

You can call us (calls may be recorded) on:

You can write to us at our registered office:

+27 12 450 4025

28 Victoria Link, Route 21 Corporate Park, Nellmapius Drive, Irene X30, Centurion, Tshwane, Gauteng Province, Republic of South Africa


Your email address is only used for the purposes of replying to you unless you have given consent as detailed above.


The information contained in this Privacy Policy shall be governed and construed in accordance with the laws of the Republic of South Africa and be subject to the exclusive jurisdiction of the South African courts.


Whenever you browse our website, read pages, or download information, our computers automatically record certain information about your visit from the computer you use to access our website. This information does not identify you personally. It just tells us how many visitors come to our website and the types of computers they use. With this information, we can improve our website for all our visitors and make it more useful to you. The information includes the following:
1. The date and time you access our website.
2. How many and which pages you visit during a 'session' on our website and how long you were on the website.
3. Your Internet domain name (this might be your internet service provider such as or your place of work) and the 'IP' address (this is a number assigned to your computer whenever you are surfing the web) which allows you to access our website.
4. The Internet browser you use (e.g. Microsoft Explorer or Netscape) and your computer's operating system (e.g. Windows 98).
5. The site you were on before you linked to our website (e.g. Yahoo if you found us from a search engine).


What is a Cookie?

A cookie is a text-only string of information that a website transfers to the cookie file of the browser on your computer's hard disk so that the website can remember who you are. Cookies can help a website to arrange content to match your preferred interests more quickly - most major websites use cookies. Cookies alone cannot be used to identify you. A cookie will typically contain the name of the domain from which the cookie has come; the "lifetime" of the cookie; and a value, usually a randomly generated unique number.

Two types of cookies are used on our website:

Session Cookies, which are temporary cookies that remain in the cookie file of your browser until you leave the site.

Persistent Cookies, which remain in the cookie file of your browser for much longer (though how long will depend on the lifetime of the specific cookie). How cookies are used on this site and what information is collected.

Session Cookies are used:

To allow you to carry information across pages of our site and avoid having to re-enter information.

Within registration to allow you to access stored information.

Persistent Cookies are used:

To help us recognise you as a unique visitor (using a number, you cannot be identified personally) when you return to our website.

To allow us to tailor content or advertisements to match your preferred interests or to avoid showing you the same adverts repeatedly.

To compile anonymous, aggregated statistics that allow us to understand how users use our site and to help us improve the structure of our website. We cannot identify you personally in this way.

Third Party Cookies

Third parties serve cookies via this website. These are used for the following purposes:
1. To serve advertisements on our website and track whether these advertisements are clicked on by users.
2. To control how often you are shown a particular advertisement.
3. To tailor content to your preferences.
4. To count the number of anonymous users of our website.
5. To provide security within shopping baskets or transactions.

Web Beacons

Some of our web pages may contain electronic images known as Web Beacons (sometimes known as clear gifs) that allow us to count users who have visited these pages. Web Beacons collect only limited information which includes a cookie number; time and date of a page view; and a description of the page on which the Web Beacon resides. We may also carry Web Beacons placed by third party advertisers. These Beacons do not carry any personally identifiable information and are only used to track the effectiveness of a particular campaign. Disabling and Enabling Cookies You have the ability to accept or decline cookies by modifying the settings in your browser. However, you may not be able to use all the interactive features of our website if cookies are disabled. Should you wish to be alerted before a cookie is accepted on your hard disk, you can follow the guideline instructions below

If you are using Netscape Navigator 3.0:

1. Go to the 'Options' menu
2. Click 'Network Preferences'
3. Click 'Protocols'
4. Tick the box that says 'Show an alert before accepting a cookie'
5. Go into your Netscape folder
6. Delete the file that is called 'cookies.txt', this will delete all the cookies
7. Under Windows 95, you should also use the 'Find' feature on the 'Start' menu to simply find the file called 'cookies.txt.'

In Internet Explorer 3.0:

1. Go to the 'View' menu
2. Click 'Options'
3. Click 'Advanced'
4. Tick the box that says 'Warn before accepting cookies'
5. Go to cookies directory * Delete all the files you have there, this will delete all cookies
6. Once you delete these files you will have no more cookies, and you will be prompted each time a website attempts to send a cookie to your system. At that time, you can choose to either 'Accept' or 'Cancel' a cookie.

If you are using Netscape 4.0+:

1. Go to 'Edit' in the menu bar

2. Click on 'Preferences'
3. Click 'Advanced'
4. Tick the box that says 'Warn before accepting cookies'
5. Now go to your 'Start' button
6. Click on 'Find'
7. Click on 'Files and Folders'
8. Type "cookies.txt" into the search box that appears
9. Click 'Find Now'
10. When the search results appear drag all files listed into the 'Recycle Bin', this will delete all cookies
11. Now shut down and restart Netscape
12. Once you delete these files, you will have no more cookies, and you will be prompted each time a website attempts to send a cookie to your system. At that time, you can choose to either 'Accept' or 'Cancel' the cookie.

In Internet Explorer 5.0+:

1. Go to the 'Tools' menu

2. Click on 'Internet Options'
3. Click the 'Security' tab
4. Highlight the 'Internet' zone (selected by default)
5. Select security level 'High' for this zone
6. Click on 'OK'

7. Go into your cookies directory
8. Delete all the files you have there, this will delete all cookies
9. Once you delete these files, you will have no more cookies and your browser will no longer send or receive new cookies.

If you are using Netscape 6.0+:

1. Go to 'Edit' in the menu bar
2. Click on 'Preferences'
3. Select the 'Cookies' field
4. Before Accepting a Cookie' or 'Disable Cookies'
5. Click on 'OK'
6. Go to your 'Start' button
7. Click on 'Files and Folders'
8. Type "cookies.txt" into the search box that appears
9. Click 'Find Now'

10. When the search results appear drag all files listed into the 'Recycle Bin', this will delete all cookies
11. Now shut down and restart Netscape
12. Depending on your earlier choice you will either be prompted by new cookies or no cookies will be set or received.

In Internet Explorer 6.0+:

1. Go to the 'Tools' menu
2. Click on 'Internet Options'
3. Click the 'Privacy' tab
4. Move the slider to choose your preferred settings
5. Click on 'OK'
6. Go into your cookies directory
7. Delete all the files you have there, this will delete all cookies
8. Once you delete these files, you will have no more cookies and your browser will no longer send or receive new cookies.

If you are using Netscape 7.0+:

1. Go to 'Edit' in the menu bar

2. Click on 'Preferences'
3. Click on ' Privacy & Security'
4. Select the 'Cookies' field
5. Choose your preferred settings
6. Go to your 'Start' button

7. Click on 'Find'
8. Click on 'Files and Folders'
9. Type "cookies.txt" into the search box that appears
10. Click 'Find Now'

11. When the search results appear drag all files listed into the 'Recycle Bin', this will delete all cookies Now shut down and restart Netscape
12. Depending on your earlier choice you will either be prompted by new cookies or no cookies will be set or received.

Deleting cookies

You can easily delete any cookies that have been installed in the cookie folder of your browser. For example, if you are using Microsoft Windows Explorer:
1. Open 'Windows Explorer'
2. Click on the 'Search' button on the tool bar
3. Type "cookie" into the search box for 'Folders and Files'
4. Select 'My Computer' in the 'Look In' box
5. Click 'Search Now' * Double click on the folders that are found
6. 'Select' any cookie file
7. Hit the 'Delete' button on your keyboard
8. If you are not using Microsoft Windows Explorer, then you should select "cookies" in the "Help" function for information on where to find your cookie folder.


We may use "pixel tags," which are small graphic files that allow us to monitor the use of our websites. A pixel tag can collect information such as the IP (Internet Protocol) address of the computer that downloaded the page on which the tag appears; the URL (Uniform Resource Locator) of the page on which the pixel tag appears; the time the page containing the pixel tag was viewed; the type of browser that fetched the pixel tag; and the identification number of any cookie on the computer previously placed by that server. When corresponding with you via HTML capable e-mail, we may use "format sensing" technology, which allows pixel tags to let us know whether you received and opened our e-mail.

Activity: Applicable Legal grounds:
Maintaining and supporting website use

Where you use an online service governed by our provided online Terms and Conditions, we and our permitted third parties will process data in a number of ways that support our website services. For example, this may include the following activities: identity confirmation, any fraud and authentication checks, service delivery, administration of prize draws, competitions, membership offers, surveys and other promotional activities, any applicable payment processes and collections activities, customer support and any ongoing service communications. We may also seek to improve our services, using user experiences to strengthen our internal processes. For example, we let you know when you call us (our customer care numbers are available from our websites) that our calls may be recorded to support training, audit and quality purposes).
Necessary for contract
Legitimate Interests in running effective website services

Where personal data is required for entering into a contract, we will identify to you where information is mandatory. The consequences of not providing this information may include being unable to proceed with the requested service.
Managing your requests

We will process data in managing your requests made on or via our websites (e.g. where you request a brochure, sign up to ‘keep me informed’ or add your details into any other website data form or data field). We will also process data in providing and maintaining personalised website experiences.
Legitimate Interests in running effective website services.
Enhancing website experience

Where we pre-fill website data fields to enhance and streamline your online experience.
Legitimate Interests in enhancing, simplifying and streamlining website experiences.
Internal research and development

For internal research, development, analytics, analysis and reporting purposes, e.g. to monitor current vehicle performance, predict trends or performance, develop new functions, products and services, or to evidence compliance with regulatory requirements.
Legitimate Interests in assessing and improving performance, managing compliance, monitoring trends and developing new products.
Marketing activities

We will obtain your consent to market communications to you using electronic means (e.g. email, text etc.), and may share your details for electronic marketing communications with our network of independent third parties, where you give consent for this to happen. We will also comply with cookie obligations where we use cookies on our website.

Other marketing activities will happen assessed on the Legitimate Interests ground. e.g. where we tailor marketing communications or send targeted marketing messages via post or social media and other third party platforms; and in providing existing customers with information about similar products and services. In order to improve the services we offer via our websites, we may ask you to participate in research from time to time. It is entirely up to you whether you choose to do so.

We will use profiling and carry out research and analytics activities to inform our marketing strategies, to create a better understanding of our customers and visitors; to support our website advertising, and to better improve the website information, functionality and the services we provide.
Note: Where we collect your personal data with consent, you may withdraw your consent for us to use your information in any of these ways at any time. Please see Withdrawing your consent in Section 7 below for further details. (This right doesn’t effect the lawfulness of processing that was based on that consent before its withdrawal.)

Legitimate Interests for direct marketing purposes
Records maintenance and general administration

To maintain our records, administer and maintain our websites, support your queries and any other internal operations and administrative purposes (for example, this will include troubleshooting, testing, supporting our audit requirements and in responding to any enquiries you may make, including any data protection rights you raise).
Legitimate Interests in maintaining appropriate websites, records and service administration
Network and information security

To maintain our network and information security in order for us to take steps to protect your information against loss or damage, theft or unauthorised access. And to maintain appropriate server locations (for example, we may work with third parties to support appropriate use of cloud services).
Legitimate Interests as appropriate for ensuring network and information security
Corporate acquisitions and disposals

Any data processed as is necessary in the context of corporate acquisitions or disposals
Management of legal and regulatory requirements

To manage legal and regulatory requests and requirements, meet or defend legal rights or for the prevention/detection of crime, (including where required to assist the Tax Department, law enforcement agencies such as the Police, the Department of Road Transport or any other public authority or criminal investigation body, or for the safeguarding of national security).
Legitimate business Interests
Legal Obligation
Legitimate Interests in complying with law and regulation, including responding to regulators
Legal Obligation
Service communications
In the event we communicate to you an urgent safety or product recall notices.
Vital interests
Legal Obligation

We may share your personal data with:

  • Those third parties who need to handle it so we can provide to you the products, services you have signed up to or requested, for example, to provide or offer finance or credit, insurance, to provide marketing and advertising support services and for optimised website services.

  • With our network of retailers, authorised repairers and where relevant our importers network (together our “retail network”), so as to be able to fulfil requests for goods, services, etc, and for assessment and training, to be able to enhance the quality of the services you obtain when interacting with our Retail Network.

  • Jaguar Land Rover group companies in line with the data uses set out in this Privacy Policy.

  • Third parties in the event we sell or buy any business or assets.
    If we are under a duty to disclose or share your personal data in order to comply with any legal or regulatory obligation or requests, or in order to enforce these terms or to investigate actual or suspected breaches.

We have safeguards in place with our service providers to ensure that your data is kept securely and used in accordance with the purposes set out in this Privacy Policy.

More about JLRs network of Independent Third Parties...
We work with a number of independent third parties to provide services, such as our Retail Network, credit product providers, contract hire products. Personal data may be sent directly to these entities by you (for example if you contact them by phone or email or via their website pages), or we may share personal data with them where appropriate to support with your queries or other service requirements.

Where you use the UK websites to find or make contact with our Retail Network, a credit provider, or a contract hire product provider, these are (unless otherwise stated), independent businesses and not JLR group companies. Any contact you make to them (for example, to call or send an email) and any data you provide to them in use of their websites, will be controlled by them, not by JLR. If you have questions regarding a third party’s (such as a retailer, importer, credit provider, contract hire product provider or repairer's) use of your personal data, we recommend you contact those parties directly.

For information on independent third parties we work with:
For Jaguar:

  • Our Retail Network is generally identifiable from the ‘locate a retailer’ website functionality. They can be searched for by name, location or postcode. A full list of all UK Retailers is accessible by clicking here.

  • In the UK, credit is provided by Black Horse Limited trading as Jaguar Financial Services, St William House, Tresillian Terrace, Cardiff CF10 5BH.

For Land Rover:

  • Our Retail Network is generally identifiable from the ‘locate a retailer’ website functionality. They can be searched for by name, location or postcode. A full list of all UK Retailers is accessible by clicking here.

  • Credit products are provided by Black Horse Limited trading as Land Rover Financial Services, St William House, Tresillian Terrace, Cardiff CF10 5BH.

  • Contract Hire products are provided by Lex Autolease Limited trading as Land Rover Contract Hire, Heathside Park, Heathside Park Road, Stockport SK3 0RB.
  • More about Suppliers...
    We use a number of service suppliers to support our business and these service providers may have access to our systems and data in order to provide services to us and on your behalf, for example payment processors, information technology such as hosting service providers, marketing and digital advertising support services, customer services and relationship handling, service and system specialists, website analytics support, online store shipping, delivery and support for events and experiences.

    More about JLR Group companies, and how they may provide service support...
    As a member of the Tata Group of companies, we can benefit from the large IT infrastructure and expertise that exists within our wider corporate structure. This means that the personal data you provide to us may be accessed by members of our group of companies only as necessary for service and system maintenance and support, aggregate analytics, business continuity, IT and administrative purposes. For example where necessary to support particular website enquiries, or to provide technical support that maintains website functionality.

    More about Public bodies, law enforcement and regulators...
    From time to time, the police, other law enforcement agencies and regulators can request personal data, for example for the purposes of preventing or detecting crime, or apprehending or prosecuting offenders.

    The Jaguar Land Rover UK websites use servers which are hosted in the EU. However we may share website personal data with suppliers or group companies located outside of the EU where this is necessary for the purposes described above. Where this happens, we apply safeguards to add to the data protections that apply to those data transfers. This includes an assessment of the adequacy of the third country in question, use of European Commission approved model contract terms where appropriate, and assessment of Privacy Shield certification for US located entities where applicable.

    More about the adequacy checks JLR puts in place for international data transfers...

    Where JLR chooses to share personal data with a third party located outside the EU, the following factors are assessed to support adequate transfer of this data:

    • Internal checks to identify the existence or absence of any adequacy decision by the European Commission. We have group companies, and use suppliers located in countries that have been approved by the European Commission as having essentially equivalent data protection laws. A full list of these countries as at the date of this Privacy Policy is: Andorra, Argentina, Canada, Faroe Islands, Guernsey, Israel, Switzerland, Jersey, New Zealand, Uruguay and the Isle of Man. (The European Commission has also approved as adequate the EU-US Privacy Shield programme – this is described below). This list and information about the protections the European Commission has considered is available via this link.
    • Use of measures like European Commission approved measures to support adequate transfers of personal data. We also have group companies, and use suppliers located in countries that are elsewhere in the world. To manage data protection compliance with these transfers, we will use European Commission approved data transfer mechanisms such as use of model contractual clauses approved by the Commission. We will also assess where applicable where a supplier is able to demonstrate to us they have Binding Corporate Rules. (Binding Corporate Rules is a GDPR – recognised Data Protection mechanism to ensure adequate personal data transfers). We may work with suppliers who are able to demonstrate to us they are Privacy Shield certified.
    • To understand the protections required in European Commission approved Model Clauses, a template copy of these is accessible from this location.
    • To see a full list of approved Binding Corporate Rules, please click this link.
    • A full list of Privacy Shield participants, and their Privacy Shield certification information is available from this website link.

    We’ll keep your personal data for as long as we need it to provide the products and services you’ve signed up to. We may also keep it to comply with our legal obligations, respond to queries and resolve any disputes, to meet our legitimate interests and to enforce our rights.

    The criteria we use to determine storage periods include the following: Information we have told you about storage periods on our website or in website terms and conditions. We will also use criteria such as applicable contractual provisions that are in force, legal statutory limitation periods, applicable regulatory requirements and industry standards.

    You have rights in connection with your personal data, including: to withdraw consent where you have given it, to be informed and have access to your personal data, to correct or complete inaccurate data, and in certain circumstances to restrict, request erasure, object to processing, or request portability of your personal data to another organisation.

    We try to ensure that we deliver the best levels of customer service. If you do need or want to get in touch with us for any reason regarding your data protection rights, please get in touch using either of the email addresses below, and add into the subject header that it relates to your data protection rights. These Customer Experience Centre email addresses are the appropriate contact details for our Data Protection Officer where queries are data protection related:

    If you are not happy and have a data protection related complaint, please contact us direct at this email address: If you are not satisfied, you also have the right to complain to the Information Commissioner’s Office.

    To learn more about these data protection rights, see below.

    More about my data subject rights...

    • If you have given us consent to process your personal data, including for electronic marketing communications, you have the right to withdraw that consent at any time. Just use the unsubscribe options presented, for example, these are present in the email marketing communications sent by us.

    • You can ask for access to the personal data we hold about you, object to the processing, request that we correct any mistakes, restrict or stop processing or delete it. If you do ask us to delete or stop processing it, we will not always be required to do so. If this is the case, we will explain why.

    • In certain circumstances you can ask us to provide you with your personal data in a usable electronic format and transmit it to a third party (right to data portability). This right only applies in certain circumstances. Where it does not apply, we will explain why.

    More about how I can get in touch with the Information Commissioner's Office (ICO)...

    The Information Commissioner’s Office (the ICO) is the supervisory authority that regulates personal data in the UK. You can get in touch with the ICO in any of the following ways:
    By going to their website:
    By giving them a call on 0303 123 1113
    or by writing to them. Their address is: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow SK9 5AF.

    Our website may contain links to other websites run by other organisations which we do not control. This policy does not apply to those other websites‚ so we encourage you to read their privacy statements. We are not responsible for the privacy policies and practices of other websites and apps (even if you access them using links that we provide) and we provide links to those websites solely for your information and convenience. We specifically disclaim responsibility for their content, privacy practices and terms of use, and we make no endorsements, representations or promises about their accuracy, content or thoroughness.

    We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

    We require all of our services providers to have appropriate measures in place to maintain the security of your information.

    Where we have given you (or where you have chosen) a password that enables you to access any personalised area in a JLR website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

    Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted over the internet; any transmission is at your own risk. Your information will be kept in a secure environment protected by a combination of physical and technical measures such as encryption technologies or authentication systems to prevent any loss, misuse, alteration, disclosure, destruction, theft or unauthorised access.

    Which JLR websites are covered under this Privacy Policy

    This Privacy Policy covers those websites identified below. These are JLR websites for which Jaguar Land Rover Limited is a data controller.

    Jaguar Land Rover is responsible for the processing any personal data you provide to us through these websites: