The Jaguar Ride & Drive was held on the 7th & 8th December at the Alliance Motors Showroom. The event was graced by Manifest one Ghana’s finest artist, who test drove the Jaguar XJ. The two-day driving event introduced clients and enthusiasts of the Jaguar brand to the on road capabilities of the luxury SUV and Sedan with the Sub-Saharan Africa experiential team and instructors. The automotive event drew over 100 attendees including many notable business executives, professionals, entrepreneurs, and media personalities. By partnering with Barclays Bank Premier for the Ride & Drive, we were successful at building excitement and engaging with the audience, attracting new customers and retaining existing ones.