On Saturday 14th April, Alliance Motors presented a beachside launch for Jaguar's new smart compact SUV, the E-PACE hosted by Joy FM's Drive Time presenter, Lexis Bill. The luxury auto dealership also announced the E-PACE Brand Ambassador, Joselyn Dumas during the event held at SandBox Beach Club to over 150 guests which included Jaguar loyalists, media, influencers, and young professionals from companies such as Barclays Bank, A&C Mall Development, Access Bank, Urban Grill/YOLO Experiences, and Trasacco Homes.
During the launch, guests had the exclusive opportunity to view two Jaguar E-PACE vehicles which were strategically placed within the venue, virtually experience driving the new Jaguar E-PACE in Augmented Reality with the Point & Play app and pose with the luxury SUV in an interactive photo booth. Complimentary cocktails were provided by Remy Martin and electronics from E-Zone were on display to showcase E-PACE videos. Joselyn Dumas pulled the lucky winner of the raffle for an all-expense paid trip to attend a Jaguar racing event at the Jaguar Land Rover Headquarters in South Africa.
"The E-PACE is an exciting new breed of Jaguar and we wanted the launch to reflect its fresh personality. We chose to introduce the E-PACE in a lifestyle setting rather than a traditional showroom to attract a new audience, which matches the E-PACE persona of modernity, youth, fun and elegance," says Martin Madsen, General Manager of Alliance Motors Ghana.
"I am excited to be associated and be the face of this beautiful car. As the first person to drive and own the E-PACE in Ghana, I can confidently say that the E-PACE is here to serve the purpose of luxury, comfort and performance. This SUV is well equipped with safety and infotainment tech, has a very spacious and practical interior and it is simply fun to drive! " adds Joselyn Dumas, an actress, media personality and Brand Ambassador of the Jaguar E-PACE.