• Jaguar F‑PACE

    Jaguar’s most practical sports car.

  • JAGUAR E‑PACE


    Jaguar’s first compact SUV.

  • JAGUAR I‑PACE CONCEPT

    Introducing I‑PACE Concept, a preview of Jaguar’s first all-electric five-seater sports car.

  • Jaguar F‑TYPE

    Powerful, agile and utterly distinctive F‑TYPE is a true Jaguar sports car.

  • Jaguar XE

    Jaguar's most advanced, efficient and refined sports sedan ever.

  • Jaguar XF

    Truly effortless performance, sheer driving pleasure.

  • Jaguar XJ

    A dramatic combination of beauty, luxury and power.

  • SVO

    Luxury, performance and technology taken to the highest levels to create unique Jaguar cars.

ABOUT JAGUAR

INNOVATIVE LEADERSHIP BUILDING A CUSTOMER-FOCUSED CULTURE

Gerd E. Mäuser, Jaguar Land Rover, Chief Marketing Officer

Gerd E. Mäuser was appointed Chief Marketing Officer for Jaguar Land Rover in January 2015. He reports directly to Jaguar Land Rover Chief Executive Officer, Dr Ralf Speth.

Mäuser, previously an Independent Consultant for Jaguar Land Rover, will be responsible for all global marketing activity on both the Jaguar and Land Rover brands. Mäuser’s role encapsulates brand positioning; current and future product planning; marketing communications; brand experience strategies and supporting future growth.

Mäuser has around 30 years of experience in marketing in the automotive industry, joining BMW as a trainee in 1985, soon after completing his degree in Economics (Business Administration) with a specialisation in Marketing and Strategic Planning from Johann Wolfgang Goethe-Universität, Frankfurt am Main. From 1987, he held a number of positions at BMW Motorcycle Division, including; Manager of Marketing and Product Strategy, General Manager of Marketing and Planning and Director of Corporate Marketing.

In 1994, Mäuser was appointed Director of Corporate Marketing at Porsche AG, a position he held until 2010. His main responsibilities covered global brand-management, including the complete marketing-mix activities, as well as long term corporate planning for sales and marketing.

In October 2013, Mäuser once again became an Independent Consultant for Jaguar Land Rover. He held this position for two months, moving on to become full time President of football club VfB Stuttgart 1893 e.V for two years.

Mäuser lives in Bietigheim-Bissingen, Germany and in Stratford-upon-Avon, UK.

If we are to be the first choice of customers, we must put customers first.”

Gerd E. Mäuser - Jaguar Land Rover, Chief Marketing Officer